To Thrill Car-Buying Clients, Longo Toyota Thinks Big

When you’re looking for a vehicle, the experience you have at a dealer can make all the difference. At, Senior Editor Matt Jones is setting out to highlight dealers that make car-shopping easy and satisfying. Here’s the very first of these stories —– try to find more of them quickly.

Saying that Longo Toyota is among the world’s biggest cars and truck dealerships is simple. However defining what huge means takes some explanation: It’s literally big, covering about 38 football fields. It’s not unusual to see staff members driving around the campus in golf carts. It huges in sales, offering more than 1,000 lorries per month. Undoubtedly, it has been the country’s No. 1 volume seller of brand-new Toyotas since the dealer opened in 1967.

Longo is likewise a huge company, with what you might call a worldwide existence: nearly 650 people work for the car dealership, consisting of 100 salespeople and jointly, they speak 41 languages and dialects.

Size is not the only thing that distinguishes the El Monte, California, dealership, which is owned by the Penske Automotive Group. Longo actually stands apart because of the services it provides its consumers and community. In this day of progressive car dealerships, fantastic customer care is expected, in addition to fair costs and a pleasant buying experience. Longo Toyota goes several actions beyond what consumers expect, offering services that buyers would be most likely to discover in a shopping mall than an automobile dealer.

“We wish to give a guest the finest experience and a hassle-free place to do organisation,” Greg Penske, president of Penske Automotive Group, told Automotive News in 2006.

In the highly competitive Los Angeles County market, where nearly 500,000 automobiles were sold in 2012, Longo’s features are unique. Within the dealer are a Train restaurant, a Starbucks, a Verizon Wireless store, a full-service branch of the Vehicle Club of Southern California and two Business automobile rental offices.

At the Verizon Play ground, consumers can pay their phone bills, charge their phones or buy accessories. The Business workplaces are not exclusively for Longo consumers’ usage, however for anybody who requires a leasing. The Starbucks Caf is the size of a standalone shop, and the onsite Subway has the very same Five Dollar Footlongs, soups and cookies you ‘d discover in your local shopping center place.

There is also a kids’ play area, filled with diversions to keep them captivated. The play room has two Nintendo, 2 Xbox and one PlayStation kiosks, and more standard board video games, too. There’s likewise a wide-screen tv for enjoying films.

Consumers, meanwhile, can use a quiet business center that’s equipped with high-speed Internet. Service department consumers have complimentary access to iPads while they’re awaiting their vehicles.

And to make car-buying even more hassle-free, Longo has a Monday through Saturday delivery service that will deliver buyers’ new cars to their houses (approximately 50 miles away), without charge.

All that concentrate on consumers has settled for Longo. Toyota has given the dealer numerous awards for leading consumer complete satisfaction, and it has actually won awards from the Los Angeles Times, Automotive News and the American Heart Association. Longo also has won the Women’s Option Award, given by WomenCertified, in both 2012 and 2013 for consistently providing impressive sales and service experiences.

Workers Make a Difference
Longo happily uses a varied staff, and that’s a crucial to its success, states Brendan Harrington, Longo’s president and general manager.

“We are a melting pot that positively reflects this fantastic city of Los Angeles,” he states. Harringon notes with pride that the car dealership’s turnover rate is less than 10 percent —– including retirements. The average tenure is more than nine years. Longo keeps an onsite gym for staff members as part of its effort to keep them fit and happy.

“Our staff member like working here, and that interest really signs up with our guests,” he states.

In addition to its main work selling and maintenance vehicles, Longo Toyota likewise is devoted to returning to its neighborhood. It invites regional high school students to assist clean and dry cars in the service department every Saturday. In return, the groups receive $500 for their school or trainee programs. During the summer season Longo hosts a motion picture series. It reveals films at the dealer on select Friday nights at sunset, and welcomes local schools and charities to sell concessions for fundraising events at the occasions.

And given that Longo has lots of meeting rooms, including one that will seat 100, it regularly lets non-profit companies use the spaces when they’re not required by the dealer.

The Girls Scouts of Greater Los Angeles, the El Monte Authorities Department Explorer program, California State University Long Beach and Los Angeles Kid’s Medical facility are a few of the groups that have actually recently used the contributed area at Longo Toyota.

When pushed to talk more about why Longo goes the extra mile in its service to the community, Harrington demurs a bit. “We don’t like to toot our own horn,” he says, but includes that the dealer offers back “due to the fact that we can and we should.”

“Ninety-nine percent of exactly what we do flies under the radar,” Harrington says. “But we believe it is essential to provide back to the neighborhood as it offers to us.”

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